Unlikely tools for unlikely times

Unlikely tools for unlikely times

  Article Unlikely tools for unlikely times 9 Things to consider before using IVR as a research tool By Ruth Canagarajah, Samuel Oyegunle, Leonard Waweru and Elijah Baraza   In 2016, INC ran an interview titled “This…
It’s all in the when

It’s all in the when

  Article It's All in the When By Franciscah Nzanga (1), Tabitha Mberi, Stephen Odindo (1), Isaac Mwangi (1), Beatrice Wasunna (2) and Nengapate Kuria (3).   Imagine for a moment, what life would have been like in…
Remotely different

Remotely different

  Article Remotely different A tale of research during COVIDBy Franciscah Nzanga (1), Tabitha Mberi (1), Stephen Odindo (1), Isaac Mwangi (1), Beatrice Wasunna (2) and Nengapate Kuria (3)  When you hear the word remote, it…
Meeting the mark

Meeting the mark

  Article Meeting the mark Testing communication campaigns using the Low-cost Message Testing GuideBy Monica Kay and Alina Ojha  Precision is the tell of extraordinary marksmanship. However, it is preceded by numerous missed…
A Partnership to teach

A Partnership to teach

  Article A Partnership to teach Training the next generation of behavioral scientists with the MIT Governance LabBy Busara and MIT GOV/LAB In recent years, behavioral sciences, or ways to better understand determinants…
Pick and choose

Pick and choose

  Article Pick and choose Using A/B testing to refine campaign messages By Monica Kay and Alina Ojha  Deciding which message works for a given audience should be considered an extreme sport given…