Our minds are far less independent than we would like to believe. Through Behavioral Science we aim to generate legitimate, objective conclusions on human behavior and understand the effect that our individual contexts have on our decisions.

Who We Are

We are a leading Behavioral Science organization headquartered in Kenya that believes in a world where evidence-based and context-specific solutions are routinely implemented to address the world’s most pressing problems.

What We Do

We work with researchers and organizations to solve an array of behavioral challenges that cut across several sectors, having built our wealth of experience on projects in financial inclusion, education, agriculture, health, governance and more.
Why Behavioral Science

Behavioral Science is an analytical approach that uses contextual research to explain how people make decisions. While we may feel we have clear intentions, our actions do not always reflect that. Establishing motivation & intent is a critical first step and studying habits, goals and identity is crucial to a real understanding of the reasons behind the choices we make. These learnings can help us understand, predict, and act on the inconsistencies in our preferences and actions.

The W.E.I.R.D. Problem
Much of the behavioral research conducted in the world has been among populations that are Western, Educated, Industrialized, Rich and Democratic. Instead, we believe that embedding ourselves in the contexts and cultures that we work in is crucial to building behaviorally informed solutions that help to avoid risks, save money and drive impact.

Our Clients

We have previously partnered with academics, non-profit organizations, public companies, SMEs and advocacy groups as well as governments and policy-makers across the globe, keen on enhancing their impact and driving change.
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