Pick and choose

Pick and choose

  Article Pick and choose Using A/B testing to refine campaign messages By Monica Kay and Alina Ojha  Deciding which message works for a given audience should be considered an extreme sport given…
To live or not to leave

To live or not to leave

  Article To live or not to leave By David Wünschel and Brian Baraza IntroductionFor wealthy people from wealthy countries, it may not always be easy, though usually quite feasible to be socially…