Using behavioral science to convert traditional bank customers to digital accounts
How can we encourage usage of a new, digital account among bank users? Low product uptake and usage are common barriers faced by digital financial services. Busara worked with a…
Promoting adoption of new mobile payment services
Can targeted messaging encourage switching of digital financial services? The growth of retail banking in Kenya has rapidly generated numerous channels to provide services. However, the competitive pressures generate gaps…
Understanding the drivers of charitable giving in Kenya
What social levers are most likely to drive charitable giving? Charitable giving has recently grown through technology-based crowdfunding tools that are helping people across the world to meet a variety…
Promoting effective disclosure of digital credit products among low income borrowers
How can disclosure be improved in digital credit? Digital credit services have expanded rapidly in Kenya, enabling low-income consumers who were previously unserved to access credit. However, the impact has…
Message framing to improve digital credit repayment rates
How can social obligations be induced on a digital platform? Digital credit offers a compelling opportunity to lower the costs and barriers to accessing Credit. Recent research has suggested that…
Using lotteries to encourage saving in low income households
Can prize-linked savings gamify savings and build stronger habits? In Kenya, 27.5% of low income households own an account but only 9.9% save with a financial institution1 . Though saving…