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Nudges to improve digital fundraising activity

How can behavioral science improve digital fundraising momentum?

M-Changa, founded in 2011, is a digital platform which enables users to conduct “Harambee” fundraising online. M-Changa aims to simplify the fundraising process for fundraisers who might seek to avoid the upfront investments of time and money required for a traditional Harambee and seeks to broaden the potential base of donors. While Harambees are still predominantly in-person events, there has been recent growth in using social media and crowdfunding platforms to raise funds. With Kenya’s transition to a more digital economy, access to online fundraising platforms could help fundraisers reach a wider pool of potential donors and cut down on the logistical needs and costs associated with physical Harambees.