We conduct foundational qualitative research and barrier mapping to gain detailed knowledge of the current beliefs, barriers and behaviors of the target population to gain an in-depth understanding of context to inform the next phases of the research project.
We perform segmentation, intervention design and rapid prototyping methods that allow us to identify and differentiate end user groups through behavioral segmentation and design, and prototype tailored interventions.
At this stage we implement experimental and iterated testing of final interventions through a virtual lab and collect quantitative data to arrive at tangible, effective, scalable solutions.
With the capacity to collect data from up to 530 respondents in a day, our state-of-the-art decision labs allow us to study respondents in a controlled environment and run a large number of studies across multiple locations in a short amount of time.
While quantitative data is good at showing what is happening and sometimes how, we use qualitative research to contextualize and diagnose a problem by asking why. We put the end user at the center of the process and aim to understand their experiences and characteristics so as to reveal the underlying reasons for their behavior.
Using our analytics and data science tools to model behavior, and combining that with our ability to build full-stack, bespoke software solutions, enables us to deliver thorough and holistic services that interface directly with top-tier scientists and researchers.
Research is often considered slow-moving, costly, time-consuming and requiring an abundance of effort. We’ve taken our unique offerings remote through interactive experiences that complement traditional research methods with more nimble approaches without compromising on rigor or quality.